This feature allows you to create a news page with a photo and comments from users. It works like a news wall, users are able to find all the posts you wrote on it.
To create a news, first of all you have to upload your logo: click on modify my logo and upload one.
Then click on 
and create your news. Keep it simple and short, users will read it on their mobile device so it must be short. Insert a picture if you can.